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If this does not sound clear, below are some examples: A deal occurs on a web site. Its measurements can be (but are not limited to): Purchase ID Voucher code Most recent website traffic resource, etc. A user logs in to a site, and we send out the event login to Google Analytics. That occasion's personalized dimensions could be: Login approach User ID, and so on.


Despite the fact that there are several dimensions in Google Analytics, they can not cover all the possible circumstances. Thus customized measurements are needed. Points like Page link are global and relate to lots of situations, yet what if your service offers online training courses (like I do)? In Google Analytics, you will certainly not find any measurements relevant specifically to on the internet courses.


9%+ of companies using GA have absolutely nothing to do with courses. As well as that's why anything relevant specifically to on the internet training courses need to be configured manually. Enter Personalized Dimensions. In this article, I will not dive deeper into custom dimensions in Universal Analytics. If you want to do so, read this overview.




The range specifies to which occasions the measurement will use. In Universal Analytics, there were 4 ranges: User-scoped custom-made measurements are put on all the hits of a user (hit is an event, pageview, and so on). If you send out User ID as a personalized measurement, it will be applied to all the hits of that particular session As well as to all the future hits sent out by that user (as long as the GA cookie remains the same).

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For instance, you can send the session ID personalized measurement, and also even if you send it with the last event of the session, all the previous events (of the same session) will certainly get the worth (What Is A Secondary Dimension In Google Analytics). This is carried out in the backend of Google Analytics. measurement applies only to that certain event/hit (with which the dimension was sent)


That dimension will be used just to the "test started" event. Product-scoped custom-made measurement uses only to a certain item (that is tracked with Improved Ecommerce performance). Also if you send numerous items with the same purchase, each item might have different values in their product-scoped custom-made dimensions, e. g.


Why am I informing you this? Due to the fact that some points have actually transformed in Google Analytics 4. In Google Analytics 4, the session scope is no more readily available (at the very least in custom dimensions). Google said they would certainly include session-scope in the future to GA4. If you intend to use a dimension to all the occasions of a certain session, you have to send that measurement with every event (that can be done on the code level (gtag) or in GTM).

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It can be in a cookie, data layer, or somewhere else. From now on, custom-made measurements are either hit-scoped or user-scoped (previously referred to as Customer Features). User-scoped custom-made measurements in GA4 pop over here job similarly to the user-scoped dimensions in Universal Analytics yet with some distinctions: In Universal Analytics, a user-scoped personalized dimension (embed in the center of the individual session) was related to EVERY occasion of the same session (also if some go to website occasion took place prior to the measurement was established).


Also though you can send customized product information to GA4, at the minute, there is no method to see it in records appropriately. (let me know). At some point in the past, Google said that session-scoped personalized measurements in GA4 would be readily available also.


When it comes to personalized measurements, this range is still not available. As well as now, let's transfer to the second part of this post, where I will certainly reveal you just how to configure custom-made measurements and where to locate them in Google Analytics 4 reports. Initially, allow me start with a general summary of the procedure, and after that we'll have a look at an example.




If you utilize it to primarily stream data to Big, Question as well as after that do the evaluation there, you can send out any type of personalized criteria you desire, and they will show up in Big, Query. You can just send out the occasion name, say, "joined_waiting_list" and after that include the criterion "course_name". As well as that's it.

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In that situation, you will require to: Register a specification as Extra resources a personalized definition Start sending out custom-made criteria with the events you desire The order DOES NOT matter here. But you must do that virtually at the same time. If you start sending out the specification to Google Analytics 4 as well as only register it as a custom-made dimension, state, one week later, your reports will certainly be missing that week of information (due to the fact that the registration of a custom-made measurement is not retroactive).


Whenever a site visitor clicks on a food selection item, I will certainly send an occasion as well as two extra criteria (that I will later on register as customized measurements), menu_item_url, as well as menu_item_name.: Food selection web link click tracking trigger problems vary on many sites (due to the fact that of various click classes, IDs, etc). Try to do your finest to apply this instance.


Go to Google Tag Manager > Triggers > New > Just Hyperlinks. Maintain the trigger set to "All web link clicks" as well as conserve the trigger (What Is A Secondary Dimension In Google Analytics). By developing this trigger, we will make it possible for the link-tracking performance in Google Tag Supervisor. Go to Variables > Configure (in the "Integrated Variables" section) and also allow all Click-related variables.


Go to your website and click any of the menu links. Actually, click at the very least two of them. Return to the preview setting, and also you must begin seeing Web link Click events in the sneak peek mode. Click the initial Link, Click occasion and most likely to the Variables tab of the sneak peek setting.